Lorde pure heroine album art2/13/2023 Crucially, this doesn’t mean a total rejection of the tropes of 21st century Top 40-after all, Pure Heroine is a pop record through and through, not an angular counter-culture statement piece. Though her name would lend itself to plenty of easy messianic puns, the lifeblood of a self-pleasuring music writer (ahem), she’s not joking. Lorde, bless her, seems to think otherwise. We, the pop music consumers of 2014, don’t deserve Pure Heroine. The remarkable thing here, for once, is the music. And have you gone a day in your life these last few years without at least hearing Beyoncé’s name? Lorde’s ascendance isn’t the story. The monoculture may be diluted enough to get industry hyenas drooling over an artist who sells a mere two million records instead of ten, but even in this climate, real pop stars do continue to come along. In the ten months since she released her debut single, the insta-classic “Royals,” Lorde has become the latest incarnation of a dying breed: the ubiquitous pop star, the rare 21st-century artist able to hopscotch right across a fragmented media landscape toward an inescapable presence on the top of the hill.
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